Brand extends and expands partnership with 151^st and 152^nd Westminster Kennel Club Dog Shows

LAS VEGAS, Oct. 21, 2026 /PRNewswire/ — ororo®, the most trusted heated apparel brand on the market rooted in bringing premium, timeless, and cost-effective heated outerwear, has announced a two-year partnership renewal as the Official Heated Apparel Partner of the 151^st and 152^nd Westminster Kennel Club Dog Shows. As the Official Heated Apparel Partner, ororo will be present at both competitions annually and will design new limited-edition co-branded ororo heated apparel for fans and competitors.

For the first time ever, Netflix will stream the Westminster Kennel Club Dog Show, America’s second-longest continuously held sporting event, beginning in February 2027, with daytime breed competitions at the Jacob K. Javits Convention Center streamed live on westminsterkennelclub.org, and evening judging at Madison Square Garden on February 1-2. Westminster’s Canine Celebration will return for its fifth consecutive year on January 30 with thrilling canine competitions at the Javits Center, including the Masters Agility Championship, which will be taped and streamed at a later date.

“The Westminster Kennel Club is delighted to extend its partnership with ororo Heated Apparel through 2028,” said Dr. Donald Sturz, President, The Westminster Kennel Club. “The brand’s signature innovation continues to put dogs first from the ring to the couch, while keeping their owners warm and comfortable through every season and occasion. After the excitement around our 150^th Westminster Kennel Club Dog Show co-branded collection, we cannot wait to see what we can create together over the next two years for the dog community.”

For both the 151^st and 152^nd Westminster Kennel Club Dog Shows, ororo will be creating limited-edition Westminster Kennel Club co-branded heated apparel. This apparel will be available online at www.ororo.com and in person at the ororo brand lounge at the Javits Center for purchase. In advance of the 2027 show, ororo will be outfitting select ambassadors, influencers, and canine athletes with new ororo heated apparel co-branded pieces.

“It was an honor to be the Official Heated Apparel Partner of the Westminster Kennel Club Dog Show’s 150^th Anniversary this year, and we are thrilled to be extending this partnership to continue to support The Westminster Kennel Club, the show, and all of the incredible fans and human and canine competitors for another two years,” said ororo CEO Mark H. “The enthusiasm ororo received from competitors and fans from last year’s events has made our team even more excited to continue expanding our co-branded heated apparel collection with The Westminster Kennel Club for both humans and dogs for the upcoming shows. We cannot wait for everyone to see the new co-branded gear we will have at the 151^st Westminster Kennel Club Dog Show, and we wish all competitors good luck as they prepare for the 2027 show ahead.”

ororo Heated Apparel for both humans and canines will be available for purchase at the Javits Center during the 151^st Annual Westminster Kennel Club Dog Show. Purchase WKC x ororo Heated Apparel at ororo.com and purchase tickets for the 2027 Westminster Dog Show at westminsterkennelclub.org.

About ororo
Founded in Kansas City in 2015, ororo® offers rechargeable heated apparel designed to keep you warm and comfortable without bulky layers, whether indoors or outdoors. With built-in heating elements, adjustable warmth settings, and small-sized batteries, our heated clothing and gear ensure you stay cozy and stylish in any environment. Trusted by over 3 million customers and backed by UL-certified batteries for safety, ororo is the most trusted heated apparel brand in the U.S.A.

About The Westminster Kennel Club 
Established in 1877, The Westminster Kennel Club is America’s oldest organization dedicated to the sport of dogs. It hosts the iconic, all-breed Westminster Kennel Club Dog Show — the second-longest continuously held sporting event in the United States, following the Kentucky Derby, and the longest nationally televised live dog show since 1948.

The Club’s mission is to enhance the lives of all dogs by celebrating the human-canine bond and promoting responsible dog ownership and breed preservation. Westminster advocates for purpose-bred dogs, recognizing that each breed carries a unique legacy that deserves to be taught, honored, and preserved.

Westminster Week centers around the prestigious conformation competition, open exclusively to elite dogs with Champion status, competing for the coveted Best in Show title. Westminster’s Masters Agility Championship, alongside other canine skills competitions, welcomes dogs of all backgrounds — including mixed breeds — to showcase their speed, precision, and teamwork. Drawing top dogs, handlers, and judges from across the globe, the Westminster Kennel Club Dog Show is an international celebration of canine excellence.

Learn more at westminsterkennelclub.org. WESTMINSTER. There’s only one.®

Kelsey Bierbower
pr@ororowear.com

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